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BRITS WILL SPEND MONEY TO ESCAPE THE JANUARY BLUES

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BRITS WILL SPEND MONEY TO ESCAPE THE JANUARY BLUES

London, Monday 16thJanuary– Asannual mood-killer, dubbed ‘Blue Monday’ hits Britain, Expedia.co.uk has seen sales reach peak levels as shoppers take advantage of January sales to combat ‘back to work’ blues.

New research[i]from the online booking site looked into how people were cheering themselves up this January and the effects that certain purchases were having on their January ‘smile factor’. Over 70% of consumers felt that having something to look forward to, such as a holiday, was the key to fighting the winter gloom, followed by 41% who voted spending time with family and friends was the best way to lift their spirits.

 

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